The Digital Navigator

What is outside-in marketing based on? The marketing mix is a classic tool to help plan what to offer and how to offer to the customers. Essentially, there are four P's: product, price, place, and promotion. Product is often developed based on customers' needs and wants, captured through market research. Companies control the majority of product decisions from conception to production. To establish a selling price for the product, companies use a combination of cost-based, competition-based, and customer value based pricing methods. Customers' willingness to pay, estimated in consumer value based pricing, is the most important input that customers have in connection with pricing. Read on for more on traditional marketing vs digital marketing. Once companies decide what to offer (product and price), they need to decide how to offer (place and promotion). Companies need to determine where to distribute the product with the objective of making it conveniently available and acc...

 Digital marketing is the promotion of products or brands via one or more forms of digital technologies to attract, engage and convert customers online. For a business to succeed in today’s Digital world, it is really important to have a strong digital footprint on the internet. With today’s sophisticated digital lifestyle, consumers are probably on Facebook, checking out Twitter, browsing their email inboxes and searching for products and services on a search engine. Digital marketing differs from traditional marketing as it leverages all the electronic devices like PCs, Tablets, Smartphones, digital signage or billboards, smart TVs to provide an experience in real time, that influences a desired audience to buy your product / read your articles / engage with your content. Marketers shall use these Omni-channels, which can track the customer’s journey and give them the ability to engage with the consumer online. Various components of Digital Marketing: Search Engine Optimization (...

 What is Digital Marketing -:    In today's era, everything is offline. Internet has made our lives better and through this we can enjoy many facilities only through phone or laptop. We can do many things like online shopping, ticket booking, recharge, bill payment, online transactions (online shopping, ticket booking, recharge, bill payment, offline transactions) etc. through internet. Due to this trend of users towards internet, business is adopting digital marketing (digital marketing). If we look at the market data, about 80% of the buyers do online research before purchasing any product or service. In such a situation, digital marketing becomes important for any company or business. What does digital marketing mean? Digital marketing is very good and response to marketing your goods and services through digital means. Digital marketing is done through the Internet. We can connect to it through internet, computer, mobile phone, laptop, website advertisements or any ot...

  Networking It is essential for a successful coaching company. Nothing creates relationships faster than meeting new clients in person. You may thoroughly understand a possible customer and immediately ask her whether she requires assistance with her business, profession, fitness, finances, or relationship. Speaking Engagements   Giving a great speech in front of a room of potential clients instantly increases your influence. These folks would like to learn more about your services and whether you can provide them with any personal assistance. Initially, you might not be paid as a speaker, but it's a terrific method to attract 1-on-1 coaching customers. Creating an Email List Your email list is a vital asset to any coach. These are your true audience, your devoted followers, with whom you can share your insights, new services, or products. And here's a simple email method to strengthen your relationships and schedule more discovery calls.  Provide tremendous value ...

There are a multitude of definitions of Digital Marketing here in cyberspace - causing much confusion among students, professionals, and blog readers alike. While I have been unable to find information on when the popularity of Digital Marketing began among advertisers, I can acknowledge what makes Digital Marketing popular. First, let's examine the various definitions of the subject - What is Digital Marketing? If you Google this phrase, the search will produce approximately 5,000 results. This result quantity acknowledges not only the growth of the Digital Marketing concept, but also the vast array of definitions. Many define the term as simply "Marketing Online (or Online Marketing)" This general explanation leave readers asking the question, "What does that mean?" Marketing online can be in the form of sending an email, optimizing search engine result (SEO), or displaying banner ads on a webpage to reach potential customers. Certainly, Digital Marketing is m...