5 Tips to increase Lead Generation
Constantly improve your content Let's say you published a business analysis in 2019. It needs updating. There are three reasons for this: 1. Keep SEO in mind Google likes new content. It's not enough to simply change a date and publish the same analysis again, you need to add something fresh to it. Users also like new content, so if you're showing the publish date, the conversion on a recent publish date will always be better than the conversion of an older date. 2. Stay relevant Things change every day. Imagine how many changes there are in one year. Keep this in mind regarding your content. 3. Rank your content higher A problem I see frequently is that people write a great piece of content that provides a new angle on things or new information, or has some useful tips from professionals. They publish it, and that's it. Creating a good piece of content is easy. Ranking it is what really matters. Less than 10% of people go to the second page of a Google search, so mak...