5 Tips to increase Lead Generation

 

Constantly improve your content

Let's say you published a business analysis in 2019. It needs updating. There are three reasons for this:

1. Keep SEO in mind

Google likes new content. It's not enough to simply change a date and publish the same analysis again, you need to add something fresh to it.

Users also like new content, so if you're showing the publish date, the conversion on a recent publish date will always be better than the conversion of an older date.

2. Stay relevant

Things change every day. Imagine how many changes there are in one year. Keep this in mind regarding your content.

3. Rank your content higher

A problem I see frequently is that people write a great piece of content that provides a new angle on things or new information, or has some useful tips from professionals. They publish it, and that's it.

Creating a good piece of content is easy. Ranking it is what really matters. Less than 10% of people go to the second page of a Google search, so make sure that your content checks all of the SEO boxes (here is a good Onpage SEO checklist that you can use).

Keep in mind, this tip will not generate leads overnight—it's a strategy that will pay off in six to 12 months.

Also, create an outreach campaign to let other websites know that you have published a great piece of content and try to get some links to it. Even if you have an established site with high domain authority, this will help you rank higher.

4. Keep it clean and simple

Pages that make the visitor concentrate on what's important convert well. So, make sure that your page clearly points to where the conversion happens.

Get rid of unnecessary visuals that may distract the visitor, and review the text to see if there's any way to tell more with fewer words.

5. Present a clear call-to-action

Be polite, but also be direct about what you want the visitor to do and what you will give in return. That unique visitor may never come back, so it's wise to establish a line of contact before he/she disappears.

For example, do you want visitors to provide their emails? If so, make that clear.

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