The Digital Navigator

Deciding whether or not email marketing is a good idea for your business can be a difficult process. The concept of email marketing is very simple to understand the process of determining whether or not it is right for your business can be significantly more complicated. This is because you have to consider a number of different factors before making your decision. You should consider your target audience and their propensity to use the Internet, whether or not your message can be effectively states in an email and whether or not your message is likely to be misinterpreted as spam. All of these factors are important and can help you determine whether or not email marketing is right for your business. One of the most important factors to consider when deciding whether or not to invest your money, energy and time into email marketing is your target audience and how likely they are to use the Internet regularly. This is important because an email marketing campaign is not worthwhile if me...

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database. Broadly, the term is usually used to refer to: 1. Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, 2. Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately, 3. Adding advertisements to email messages sent by other companies to their customers Researchers estimate that United States firms alone spent US $1.51 billion on email marketing in 2011 and will gro...

Simply Email Marketing is a form of Digital Marketing, where you collect emails from people in a specific niche (List Building) and then you send emails to those people about any service, product, blog or anything in a way you can increase your sales or web traffic In broad strokes, email marketing is the process of sending people messages via email for the purposes of advertising, or to nurture that contact with your message until they’re ready to make a purchasing decision. There are two main methods of email marketing: inbound and outbound. Inbound email marketin g is all about attracting people to your website via content that you’ve created. Major players in inbound email marketing: Mailchimp, Constant Contact Outbound email marketing goes out to a targeted list of contacts that you purchase from a third-party data provider. Plenty of people hear this and get nervous, but it’s quite different than spam. While spam emails are generally intended to attack and are sent to random per...