The Digital Navigator

 What is Internet Marketing? In simple words, Internet Marketing is the marketing of products and services using internet as a medium. Lower Cost of dissemination of information and a global audience are its main features.. Importance of Internet Marketing We cannot deny that the internet has become a part of many people's lives and more and more people are getting information and other requirements online. For e.g. Online Shopping Sites like flipkart.com, e-bay.com, homeshop18.com, healthkart.com, yebhi.com, jabong.com, fashionandyou.com, infibeam.com etc. You name it and the product is available online, whether it is books, mobiles, laptops, computers, cameras, music, movies, home and kitchen, watches, beauty and healthcare, babycare, toys, clothing, furnitures, office equipments,etc. Being online can be the most effective, efficient and economical ways to promote company products and services. As internet has allowed individuals to communicate instantaneously to anybody around t...

 Digital marketing is the promotion of products or brands via one or more forms of digital technologies to attract, engage and convert customers online. For a business to succeed in today’s Digital world, it is really important to have a strong digital footprint on the internet. With today’s sophisticated digital lifestyle, consumers are probably on Facebook, checking out Twitter, browsing their email inboxes and searching for products and services on a search engine. Digital marketing differs from traditional marketing as it leverages all the electronic devices like PCs, Tablets, Smartphones, digital signage or billboards, smart TVs to provide an experience in real time, that influences a desired audience to buy your product / read your articles / engage with your content. Marketers shall use these Omni-channels, which can track the customer’s journey and give them the ability to engage with the consumer online. Various components of Digital Marketing: Search Engine Optimization (...