What is Internet Marketing

 What is Internet Marketing?

In simple words, Internet Marketing is the marketing of products and services using internet as a medium. Lower Cost of dissemination of information and a global audience are its main features..

Importance of Internet Marketing

We cannot deny that the internet has become a part of many people's lives and more and more people are getting information and other requirements online. For e.g. Online Shopping Sites like flipkart.com, e-bay.com, homeshop18.com, healthkart.com, yebhi.com, jabong.com, fashionandyou.com, infibeam.com etc. You name it and the product is available online, whether it is books, mobiles, laptops, computers, cameras, music, movies, home and kitchen, watches, beauty and healthcare, babycare, toys, clothing, furnitures, office equipments,etc. Being online can be the most effective, efficient and economical ways to promote company products and services.

As internet has allowed individuals to communicate instantaneously to anybody around the world, it has become one of the big reasons that the companies should consider the Online Marketing as the biggest marketing tool.It has even changed the way people used to derive information now.

How to do Internet Marketing effectively?

1. Get your site listed in all Search Engines.

2. Forum: Post Comments to posts on message boards and forums

3. Use Pay Per Click Campaign on Search Engines like Google, Yahoo, MSN

4. Create your own message board or forum.

5. Write a blog about your services, product or business.

6. Post Comment's on other people's Blogs.

7. Write fresh articles and post them in article directories.

8. Attend Online Networking Events.

9. Create a Podcast.

10. Join Google Groups and actively contribute.

11. Join Social Bookmarking sites and add in your sites.

12. Submit an Online Press Release.

13. List all blog in all of the Blog Directories.

14. Create Videos and Post them on Youtube.com and other Video Streaming Websites.

Advantages of Internet Marketing

1. 90 Percent of literate people use search engines to find products, services and information.

2.  It is the fastest and cheapest way to conduct direct marketing campaigns. For e.g. an e-mail campaign to huge database or sending newsletter online compared to traditional ways of printing and direct mail costs.

3. It is the most economical way to communicate through e-mail, online chat and video conferencing than long distance phone calls or toll-free numbers given by the company.

4. It is measurable which means ROI of a business is identifiable through various ways.

5. It gives real-time results on the go as we don't have to wait for a specific period of time to get the results and also the real-time monitoring tools allows you to easily pin-point exactly where the business strategy is going wrong.

6. It can be monitored 24 Hours a day which means the customer can contact you at any point of time and waiting time for the consumers can be killed right away.

7. It is one of the targeted campaign, which allows you to pinpoint using geography, contextual relevance and other useful parameters to reach a very specifically defined audience.

8. Online Marketing lets you give away whitepapers or free webinars to gather good sources of leads over time.

9. It helps you in refining your strategy. You can test conversion rates at a fraction of seconds by using online marketing analytics and tracking tools.

10. It gives you an long-term exposure. An organic search marketing campaign optimizes a website for specific keywords which will give you an long-term return on your investment. Once the website's visibility is well established with search engines, it is easy to do regular low-cost maintenance of your strategy. The adopters of online marketing platforms like social media marketing will have a significant head start over their competition.

11. It helps to hold the attention of consumers. When people read the newspapers, they scan over the advertisements beside the article and it is very difficult to engage their attention. With Online Marketing you can encourage the consumers to take action, visit your website and read about your products and services which results in increased sales.

12. It is very cost-effective in the long term. You can your ad spend and online efforts over the time while maintaining or increasing the number of leads or purchases gained.

13. It creates Brand Engagement as it helps to establish and maintain positive brand awareness and client loyalty. Apart from word-of-mouth, a website is the most important marketing tool a business can have. A regularly updated website with well-written content that maintains people's interest is essential to showing people exactly how your business is distinctive and how  you offer the best value to your clients.

14.  In today's scenario, consumers want to compare reviews and opinions of friends, trusted bloggers and industry experts before they make a decision.If you can provide qualitative information to the consumers, then converting clients can be very easy.

This Post Firstly Appeared on: http://jyotiswaroopmohanty.blogspot.com/2012/10/what-is-internet-marketing.html