For You Who Want To Know More About Career In Digital Marketing: A Summary

Digital marketing is all about influencing people's purchasing decisions using the power of digital media (internet).

Digital marketers must provide helpful information to establish online presence and brand awareness, bring more people to digital homes (apps, websites, social media pages, email lists, etc), and convert them to paying customers.



Digital marketers must be able to :

1. Perform market research, analyze the data, draw conclusions, create strategies, and make some improvements for reaching both potential customers and current customers.

2. Leverage several communication tools to comprehend and deliver the information to the right people at the right time.

The basic skills that digital marketers must have:


1. Strategy: By understanding the right strategy, a digital marketer can utilize various marketing tactics that are related to his business goal. 

2. Analytics: By comprehending analytics, a digital marketer can track and measure the campaign, whether the campaign works well or not. Additionally, he also can make some improvements and leverage the strategy.

3. Market research: Digital marketers must understand market trends and the reasons behind these trends.

4. Consumer behavior: Knowing consumer behavior is an essential skill for digital marketers. By mastering this, he can develop some content based on consumer behavior.

5. Content marketing: Content is a digital asset that is used by digital marketers to engage with customers.

Examples of content: text (blog post, status on social media site), email, images, video, audio, ebook, infographics, etc.


To disseminate the content and reach more audiences, digital marketers should understand: SEO, PPC/SEM, Social Media marketing, email marketing, and inbound marketing.

Common activity examples of  Digital Marketers:


1. Promoting products/services (or raising brand awareness) on digital media, such as websites, social media pages, etc.

2. Creating a variety of promotion tactics, such as SEO, SEM, inbound marketing, etc.

3. Develop information about the company, product/service, etc., and distribute them through digital media.

4. In some companies, digital marketers' work scopes comprise marketing, advertising, and public relations (especially engaging with audiences via digital media like social media sites, etc.).

5. Doing research, developing KPI and its metrics, tracking & measuring marketing campaigns, and making improvements based on the campaign result.

For Beginners, the must-have knowledge in digital marketing are:


1. Marketing basics, including conventional marketing and digital marketing.

2. Analytics, including analysis, marketing research, and decision-making.

3. Content marketing, including content creation, curation, copywriting, creating content for multiple media and channels, and content management.

4. Social media marketing.

5. Communication and understanding of Audience behavior and segmenting.

6. Search engine marketing, including organic results (search engine optimization), paid results (search engine marketing/PPC)

7. Email marketing, affiliate marketing, traffic generation, lead generation, blogging, vlogging, etc.

8. Campaign testing, like A/B testing, multivariate testing, and campaign optimization.

This post first appeared on (https://marketingforbeginner.blogspot.com/2019/02/know-more-digital-marketing-career.html?m=1)

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