Technical SEO Fundamentals

What Is Technical SEO?

Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Important elements of technical SEO include crawling, indexing, rendering, and website architecture.




                          Why Is Technical SEO Important?

You can have the best site with the best content. But if your technical SEO is messed up? Then you’re not going to rank. At the most basic level, Google and other search engines need to be able to find, crawl, render and index the pages on your website.

But that’s just scratching the surface. Even if Google DOES index all of your site’s content, that doesn’t mean your job is done. That’s because, for your site to be fully optimised for technical SEO, your site’s pages need to be secure, mobile optimised, free of duplicate content, fast-loading… and a thousand other things that go into technical optimisation. That’s not to say that your technical SEO has to be perfect to rank. It doesn’t. But the easier you make it for Google to access your content, the better chance you have to rank.

                  How Can You Improve Your Technical SEO?

As I said, “Technical SEO” isn’t just crawling and indexing. To improve your site’s technical optimisation, you need to take into account:

Javascript
XML sitemaps
Site architecture
URL structure
Structured data
Thin content
Duplicate content
Hreflang
Canonical tags
404 pages
301 redirects

And I’m probably forgetting a few 🙂

Fortunately, I’m going to cover all of those things (and more) in the rest of this guide. 

The post was first seen on: shorturl.at/gny37


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