The Ultimate SEO Checklist: Best Practices

 

Set up Bing Webmaster Tools and Google Search Console

With Google Search Console, you can get a wealth of information about how your site performs and boost your organic traffic and visibility.

Similar platforms, such as Bing Webmaster Tools, provide data and insights about their search engine. 


You can use these tools to view the search terms and keywords users use to find your site in the SERPs, submit sitemaps, and identify crawl errors.

Set Up Google Analytics

Making the right decisions requires the right data. With Google Analytics, you can see how many people visit your website, who they are, and how they interact with it.




Install Configure an SEO Plugin

To properly optimize your WordPress site, you should install and configure an SEO plugin that provides the necessary functionality and features.

Consult your developer if you're using a different CMS to WordPress to see if you need to install an SEO plugin or module or if the features you need are already included.

Generate and Submit a Sitemap

Search engines use a sitemap to determine which pages are to be crawled and which is the canonical version. The URLs specify the main content of your website to ensure that it is crawled and indexed.

Create a Robots.txt File

A robots.txt file tells search engine crawlers what pages and files they can and cannot access on your site. This is usually used to prevent certain sections of your site from being crawled and not to deindex a webpage and stop it from showing up on Google.


Check Search Console for Manual Actions

In rare instances, a manual action may negatively affect your site. Google's Webmaster Guidelines are typically violated or manipulated when manual actions, including user-generated spam, structured data issues, unnatural links, thin content, etc.

Ensure Google indexes your website

You need to make sure Google can index your site as part of your SEO basics. Google cannot always index a website, which happens more often than you think.


You'd be surprised to learn how often developers leave noindex tags in place when moving code from a staging environment to a live one, resulting in a sudden deindexing. Site Audit Tool can ensure that your website is crawlable and indexed.


Identify your competitors

Finding keywords that work for your competitors is a quick way to start keyword research. We believe that time spent on competitor analysis is never wasted.

Find your main “Money” keywords.

It's important to know what your main "money" keywords are. Those are the ones that will generate leads, sales, and conversions. The keywords for pillar pages and head terms can also be found here.

A topic or category keyword is typically one with high volume and high competition that summarizes what you offer.


Find Long Tail Keywords Variations

Long-tail keywords are an essential part of a keyword strategy. Long-tail keywords deliver higher conversion rates despite having lower volume than head terms.

Analyze the Intent of Pages that Rank

Content on your page must match the intent of the searcher. Ensure that your content aligns with the pages that rank for your target terms by analyzing them. Even if you identify a high search volume and a difficult keyword, if the SERPs return local results, you won't rank highly.

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