4 Reasons Organic Search Is Better

Remember when you could only get traffic from search engines? Remember when you focused on SEO, and your Google ranking was everything? Were you number one? Success is guaranteed, or maybe not. Success was only possible if the keywords were relevant to your site's visitors, but it was the only genuine way to generate traffic and cash.

We now live on a different planet. We broaden our horizons. We make use of AdWords and Bing Ads. We build identities across social media platforms and promote them on Twitter, Facebook, Instagram, and Pinterest. Sites are no longer born and die based on their Google rankings. 

Diversification is essential, and if we are wise in our digital marketing efforts, we will no longer live or die only at the mercy of Google, but have we forgotten about our organic rankings and how valuable they may be?

4 Reasons Why Organic Is Still Important.

1. Still Organic Rocks

Although the statistics may have altered somewhat since Bright-edge issued its analysis last year, it seems accurate. Organic traffic is just superior in terms of relevance. Paid search advertisements are the sole channel that outperforms in certain areas, but only for conversions, not overall traffic delivery (Paid Search only accounted for 10 percent of overall traffic).

However, combining channels allows us to outperform any channel alone.

2. No Control

When we audit sites, we often discover that the customer receives up to 40% to 60% of their traffic from Facebook. This traffic propels their trips into the stratosphere. Despite this, their Google traffic is modest – among the lowest, we've observed for sites of this kind.

3. Website Stickiness

Social media and paid advertisements may generate traffic but do not create long-term customers. In my experience, bounce rates are significant, and the number of pages viewed is often quite low.

Facebook is designed to increase article visits rather than total site traffic and client loyalty. Twitter is intended to foster consumer loyalty rather than generate post traffic. Unless you're selling anything, Pinterest users seldom leave the site. In such instances, sponsored adverts provide the user with a cause to visit but not necessarily a motivation to return.

Organic is distinct. By matching terms to user intent, you may appear in various queries. The user may discover you regularly, and once on your site, they are more likely to remain. Your finest long-term customers are still organic users. They have lower bounce rates, more pages viewed, and are more inclined to return, in my experience.

So, social media is a great place to start whether you want to sell anything or raise brand recognition. Organic is the way to go if you want people to locate your shop and remember you. Diversification is essential since each platform has a unique ROI potential. Organic is one of the most powerful, and organic+paid can knock it out of the park.

4. Investment

The problem with sponsored referral sources, such as Google AdWords and Facebook Advertising, is that the traffic only lasts as long as you keep feeding the meter. Withdraw your money, and you will see an immediate decrease in traffic.

The user perspective is different when it comes to organic search. In that case, the user is looking for you, or at least what you sell/offer/publish. If you provide an excellent experience when they find you, they will frequently return. If you are a new brand, repeated appearances in search results can help to increase brand recognition and loyalty.