The Digital Navigator

On page SEO Techniques : On page SEO involves all the activities that you do on your website to increase ranking. On page SEO also involves auditing the website to rectify the issues that you have in your website. These are the top On page SEO techniques: 1. Meta Title : The meta title is the title of the web page. It shows what the page is about. 2. Meta Description : The meta description is the concise summary of the web page and describes  what the page is about. The user takes 5 secs to make a decision whether he wants to open the site or not. The 2 most important factors that help his decision making process is the meta title and meta description. You have to understand that the meta title and meta description do affect the decision making. So  it is important to create user friendly meta titles and meta descriptions. How to create a meta title 1. The title should be 50-60 characters long 2. It should include your keyword . Try to use keyword at the beginning of the title...

Even if you are already running a successful business, you may be surprised to learn your business can benefit greatly from orchestrating an effective email marketing campaign. An email marketing campaign and a number of different advantages including the ability to reach a worldwide audience, a variety of different marketing options at your fingertips and the ability to do a great deal of marketing with very little investment dollars. This article will take a look at all of these different topics to provide insight into how email marketing can benefit your business. For many business owners one of the most prominent advantages to email marketing is the ability to reach a worldwide audience with minimal effort. While traditional marketing methods such as television advertisements, radio advertisements and advertisements in print media are typically targeted at a rather small geographic area, email marketing can reach a worldwide audience. It is possible to reach an audience of this mag...

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Marketing is a function of any organization that remain in constant touch with the organization's consumers, find their needs, produce the products that fulfill their needs (By providing right product to the right customer), and build a program of communications to express the organization's purposes. Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service using any kind of communication medium.  Marketing includes advertising, selling, and delivering products to consumers or other businesses.  Some marketing is done by affiliates programs on behalf of a company. The 4 P's mostly required for a great Marketing Process  Product Place. Price Promotion Some important factors that we must know about marketing 1. Digital Marketing: Digital marketing is the stream of marketing in which we focuses on develop...

You hear a lot about search engine optimization or SEO, but often what that means is a mixed bag. Many people don't understand what SEO is, or that there are many kinds of SEO and that you don't have to be an expert to improve your SEO. There is both on-page and off-page SEO. The thing to remember is that SEO tactics change continuously based on the algorithms that the search engines choose to use to help their audience find what they're looking for. The big key to remember is that the search engines are trying to deliver excellent results for their target audience. Your job is to help them. Off-Page SEO Off-page SEO consists of anything you do to improve search engine traffic and results such as inbound links, trust building, social media, blog promotion, videos, press releases, commenting and more. You can use all of these tactics to help build up your website's traffic and thus your conversions Comment on Blogs and Forums - Even if you're not allowed a link back ...