On Page Seo Techniques

On page SEO Techniques :

On page SEO involves all the activities that you do on your website to increase ranking. On page SEO also involves auditing the website to rectify the issues that you have in your website.



These are the top On page SEO techniques:

1. Meta Title : The meta title is the title of the web page. It shows what the page is about.

2. Meta Description : The meta description is the concise summary of the web page and describes 

what the page is about.

The user takes 5 secs to make a decision whether he wants to open the site or not. The 2 most

important factors that help his decision making process is the meta title and meta description.

You have to understand that the meta title and meta description do affect the decision making. So  it is

important to create user friendly meta titles and meta descriptions.

How to create a meta title

1. The title should be 50-60 characters long

2. It should include your keyword . Try to use keyword at the beginning of the title .

3. There should be no keyword stuffing

4. There should be a unique meta title for all the pages.

5. The meta title should be branded and include your business name in the meta

title.

How to create a meta description

1. The meta description should be 150 characters

2. It should include keyword but no keyword stuffing

3. It should be short and conversational . Do not include any technical terms

 because remember you are trying to  impress the user and  not the search engine .

4. Provide enough information to the user but keep some curiosity . If you

provide all the information  why will the user go to your website.

5. There should be a unique meta description for all the pages.

So meta title and meta descriptions are the 2 most important factors to increase

clicks of your website  and that will help in your website rankings also.

When a user looks at the serp results it is the meta title and meta description

which will impact user's decision making process .

ANCHOR TEXT

Anchor text is the visible clickable text in a hyperlink in modern browsers. It is

often blue and underlined .

<a href="https://ww.abcd.com">xyz anchor text </a>

How to write an anchor text :

1.Succinct : It means what is the most concise , accurate way to describe the

linked to page. What word or phrase would encourage users to click on a link.

2. Relevant to the linked to page.

 3. Low keyword density.

4. Not generic.

What is a canonical tag

A canonical tag is a way of telling search engines that a specific URL represents the master copy of a 

page. Using the canonical tag represents the master copy of a page. Using the canonical tag prevents

problems caused by identical or duplicate content appearing on multiple URL's.

Practically speaking , the canonical tag tells search engines which version of a URL you want to appear 

in search results

<link rel="canonical" href="https://moz.com">

What is alt text

Alt text (alternative text) , also known as "alt attributes", "alt description" are used

within an html code to describe the function and appearance of an image on a

page.

Alt text example

<img src="pupdance party.gif" alt="Puppies dancing">

How to write an Alt text

1. Describe the image as specifically as possible.

2. Use your keywords

3. Avoid keyword stuffing.

4. Don't include "image of ","picture of "in the alt text

5. Don't neglect form buttons.Image buttons should have alt attribute that

describe the function of the button like "search" ,"apply now","sign up" etc.

Heading tag 


Your landing page for blog should include multiple heading tags from h1 down to a potential h6. The most important is the h1. You should not have more than 1 h1 tag on any page. Include multiple h2's or h3's as user is called on the page. These are used as

Subheadings

As an seo factor complimenting the title of a page with words used in your heading tag should provide users with a clear view of what the page is all about.

The Seo algorithm compares the section of content underneath each heading tag to establish a relevancy Don’t use the same h1 tag on multiple pages of your site. This can have harmful  effects on your seo as google wants to know which page to rank for a query containing that heading. As google crawls your page, they are looking to match user intent. Your content should clearly explain what product/service you are offering / exact topic of your blog.

While you must maintain a user friendly and authoritative tone, the focus keyword is still of vital importance.

How to write heading tags for SEO

1.Each web page needs a unique set of heading tags

2. Use it as a title to a blog post or an article

3. the headline should be 20-70 characters

4. A handful of words matching the title of the page

5. Keyword relevant to the page's content

URL's : A URL (uniform resource locator) more commonly known as " web

address" specifies the location of a resource (such as a web page ) on the internet.

Code Sample : http://www.exampledomain.com

SEO Best practices for URL's :

1. Keeping URL's as simple ,relevant ,compelling and accurate as possible.

2. Url's should be definitive but concise.By seeing only the url, a user should

  have a good idea what to expect on the page.

3. Use lowercase letters.

Internal links : Internal links are the one that point to another page on the same

website.

Code Sample:

<a href="https://www.same-domain.com" title="keyword text"> keyword text</a>

Optimal format Use descriptive keywords in anchor text that give a sense of the topic or keywords the source is trying to target.

Schema.org Mark up

Schema.org (often called schema)is a semantic vocabulary of tags

(or microdata) that you can add to your html to improve the way search engines

read and represent your page in Serp's.

What is Schema.org Structured data

Schema.org is the result of collaboration between Google, Bing, Yandex and Yahoo to help you provide the information the search engines need to understand your content and provide the search results possible at this time. Adding Schema mark up to your html improves the way your page displays in SERP's by enhancing the rich snippets that are displayed beneath the page.

You can use a website like technicalseo.com which is a schema mark up generator.

Conversion rate optimization

What is conversion rate optimization

Conversion rate optimization is the systematic process of increasing the percentage of website visitors who take a desired action - be that filling out a form , becoming customers or otherwise. The cro process involves understanding how users move through your site, what action they take, and what's stopping them from completing your goals

What is a conversion

A conversion is the general term for a visitor completing a goal. Goals come in many shapes and sizes. If you use your website to sell your products, the primary goal (known as the macro conversion ) is for the user to make a purchase. There are similar conversions that can happen before a user completes a macro conversion ,such as signing up to receive mails. These are called micro conversions.

Examples of Conversions

  • Macro Conversions
  • Purchasing a product from the site
  • Requesting a quote
  • Subscribing to a service
  • Micro-Conversions
  • Signing up for email lists
  • creating an account
  • Adding a product to the card
  • What is a conversion rate

Your site's conversion rate is the number of times a user completes a goal divided by your site traffic.

Page Speed

Page speed is a measurement of how fast the content on your page loads. You can check website speed on google page speed insights.

Some ways to increase speed:

  • Enable compression Use Gzip, a software applicstion for file compression to
  • reduce the size of CSS,html, larger than 150 bytes.
  • Minify CSS,Javascript
  • Use CSS Nano and Uglify JS
  • Leverage browser caching
  • Use content distribution network
  • Optimize images

Redirects

  • A redirect is a process of forwarding one URL to a different URL
  • 301 redirect is a permanent redirect which passes between 90-99% of link equity to the redirected page.
  • 301 moved permanently
  • Apart from these on page Seo techniques you should also do site audit on a site like seobility.net
  • These are the on page techniques to rank your website.

    This post first appeared on (http://ravinderbassan.blogspot.com/2020/10/on-page-seo-techniques.html)

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