Do You Know About Digital Marketing? What is Digital Marketing?

What is Digital Marketing -:   In today's era, everything is offline. Internet has made our lives better and through this we can enjoy many facilities only through phone or laptop.

We can do many things like online shopping, ticket booking, recharge, bill payment, online transactions (online shopping, ticket booking, recharge, bill payment, offline transactions) etc. through internet. Due to this trend of users towards internet, business is adopting digital marketing (digital marketing).

If we look at the market data, about 80% of the buyers do online research before purchasing any product or service. In such a situation, digital marketing becomes important for any company or business.


What does digital marketing mean?


Digital marketing is very good and response to marketing your goods and services through digital means. Digital marketing is done through the Internet. We can connect to it through internet, computer, mobile phone, laptop, website adertisements or any other applications.

Digital marketing is a simple way to reach new customers. It carries out marketing activities. It can also be called online marketing. Digital marketing is marketing to reach more people in less time. It is a technological developing area.


Why Digital Marketing Is Necessary?


This is the era of modernity and in this modern time everything has been modernized. In this sequence, the Internet is also a part of this modernity, which is prevalent everywhere like wildfire. Digital marketing is capable of functioning through the Internet.

The demand for digital marketing is being seen very strongly in the present times. The merchant who is making his goods is easily passing on to the customer. This is giving a boost to digital business.


Types of Digital Marketing


First of all, let us tell you that 'Internet' is the only means for doing digital marketing. On the Internet itself, we can do digital marketing through different websites. We are going to tell you about some of its types -


Search engine optimization or SEO


It is a technical medium that places your website at the top of the search engine results, which increases the number of visitors. For this, we have to make our website according to keyword and SEO guidelines.


Social Media


Social media is made up of many websites - such as Facebook, Twitter, Instagram, LinkedIn, etc. Through social media, a person can express his views in front of thousands of people. You are well aware of social media. When we see this site, we see advertisements on it at certain intervals, it is effective and effective means for advertising.


Email Marketing


E-mail marketing is the delivery of products by e-mail to any company. Email marketing is essential for every company in every way, because any company gives new offers and discounts to customers on time, for which email marketing is an easy way.



YouTube Channel


Social media is a medium in which producers have to communicate their products directly to the people. People can also express their reaction on this. This is the medium where there is a crowd of people or say that a large number of users / viewers live on YouTube. 


 Affiliate Marketing


The remuneration that is earned by advertising products through website, blog or link is called Affiliate Marketing. Under this, you create your link and put your product on that link. When a customer buys your product by pressing that link, you get hard work on it.


Pay per click advertising or PPC marketing


The advertisement that you have to pay to see is called pay click advertising. As it is being known by its name that money is deducted by clicking on it. This is for every type of advertisement. These advertisements keep coming in between. If someone sees these advertisements, then money is deducted. It is also a type of digital marketing.


Apps Marketing


Making different apps on the Internet to reach people and promote their product on it is called apps marketing. This is the best way of digital marketing. Nowadays a large number of people are using smart phones. Big companies make their apps and make the apps available to the people.


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