The Digital Navigator

  Overview of the Facebook campaign structure Facebook ads are divided into three hierarchies called 'levels': Campaigns, Ad sets, and Ads. This Facebook Ads campaign structure is designed to help advertisers succeed despite its complexity. Despite Facebook's constant changes to its ad platform, there haven't been too many changes to the ad account structure. After you've structured your account and campaigns correctly, you just need to keep track of your key performance indicators (KPIs.) What is a Facebook campaign? The Facebook Ads Campaign is the top-level container for organizing audiences, targeting, bid strategies, and ad creatives. You can manage your hundreds of ads easier by ensuring your workflow and the ads you create stay structured at all times. Can I use more than one Facebook campaign? Your next campaign should have a different objective, so you should create additional campaigns. Choose the objective that best matches your campaign goal rather than...

  Set up Bing Webmaster Tools and Google Search Console With Google Search Console, you can get a wealth of information about how your site performs and boost your organic traffic and visibility. Similar platforms, such as Bing Webmaster Tools, provide data and insights about their search engine.  You can use these tools to view the search terms and keywords users use to find your site in the SERPs, submit sitemaps, and identify crawl errors. Set Up Google Analytics Making the right decisions requires the right data. With Google Analytics, you can see how many people visit your website, who they are, and how they interact with it. Install Configure an SEO Plugin To properly optimize your WordPress site, you should install and configure an SEO plugin that provides the necessary functionality and features. Consult your developer if you're using a different CMS to WordPress to see if you need to install an SEO plugin or module or if the features you need are already included. Gen...

43.2% of all websites on the internet use WordPress.  In 2022, 43.2% of all websites will be using WordPress , according to W3Techs. The percentage has increased from 39.5% in 2021.  Since 2011, WordPress usage has increased by an average of 12% per year. W3Techs have tracked WordPress and other content management systems since January 2011.13 percent of websites use WordPress in 2011. In 2022, WordPress usage will reach 43.2%, up 12% per year on average. 65.2% of all websites use content management systems using WordPress. 65.2% of websites use WordPress as their CMS, which is a huge share. Shopify is the second most popular CMS, with 6.6% of the market. Squarespace, Joomla, and Wix follow with 2.8%, 2.7%, and 2.6%, respectively. Every two minutes, another top 10 million site starts using WordPress. Approximately one of the top 10 million websites started using WordPress every two minutes in 2021. More than 1000 WordPress sites were created every day of the year within the to...

What Is Technical SEO? Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Important elements of technical SEO include crawling, indexing, rendering, and website architecture.                           Why Is Technical SEO Important? You can have the best site with the best content. But if your technical SEO is messed up? Then you’re not going to rank. At the most basic level, Google and other search engines need to be able to find, crawl, render and index the pages on your website. But that’s just scratching the surface. Even if Google DOES index all of your site’s content, that doesn’t mean your job is done. That’s because, for your site to be fully optimised for technical SEO, your site’s pages need to be secure, mobile optimised, free of duplicate content, fast-loading… and a thousand other things that go into tech...