Time-Saving Trick for Content Creation

Are you struggling to find ways to save time on content creation? As a business owner, it's crucial to establish your expertise and prove your ability to solve your prospect's problems to build trust and encourage them to purchase your services, courses, consultation services, and digital products. However, many businesses are intimidated by the amount of time required to produce quality content.





Fortunately, there is a simple technique to help you save time on content creation. If you're already producing videos or audio content, you can use a transcription tool like Otter.ai to generate a written version of your content. While YouTube can also generate transcripts, our team has found Otter to be extremely reliable, accurate, and affordable. Of course, there are many other tools available, so choose the one that suits you best.

To produce a blog post quickly using this technique, start by recording a video or audio file. You can use content from social media, webinars, interviews, or any other relevant source. Then, upload your video or audio to Otter or your preferred transcription tool, download the transcript, and create a new blog post on your website. Embed the audio or file and add the transcript below it. Finally, hit publish!


If you have a writer on your team, or you work with the SEO writers at The Digital Navigator, you can take advantage of their skills by having them conduct a short interview on a topic of your choice. Their detailed questions will allow your expertise to shine through, and they can use the video and transcript to write an in-depth article and marketing email that will come out more polished than a simple transcript. In this scenario, most clients don't embed the video or audio on their site as it's only used by the writer.


Another option is to record an internal video that you share with a writer who will generate the transcript for you. Then, your writer can use the transcript to write a more comprehensive article and email to share with your list.


If you're interested in publishing expert content, attracting leads from search engines such as Google, and only having to show up for brief expert interviews, visit our Small Business SEO information page. We'll take care of everything and provide you with detailed reports of the results. And don't forget, you can also get a complimentary website audit to understand the landscape of your business website and identify the low-hanging fruit to bring you more sales.


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